From Broken to Running
Shopping Ads Disapproved for 3 Weeks — Fixed in 36 Hours
Two developers had told the owner it was "an ads account problem." A deep audit revealed a server-side redirect sending Google's crawler to a different URL than the ad. I corrected the redirect and added the missing business transparency page.
PageSpeed 34 → 91 With Server & Database Tuning
The site already had three caching plugins fighting each other. I removed the bloat, tuned PHP-FPM and Nginx, indexed slow queries, and rebuilt the critical CSS path. Load time dropped from 6s to under 1s.
"Malware Detected" Flag Removed, Campaigns Restored
Google Safe Browsing had flagged the site, suspending every campaign. I found injected code in a theme file, cleaned it, patched the entry point, and hardened the server. The flag cleared and ads went live in two days.
TTFB Cut From 2.1s to 0.3s on a High-Traffic Blog
Ads were fine but Quality Score was suffering from slow landing pages. Server-level caching, object caching, and a CDN configuration brought the first byte down by 85%, lifting both rankings and ad performance.